What Social Media Should You Use For Your Business To Target Everyone?

There are many social media networks for you to choose from but picking the right one for your business can prove to be a challenge.

To help you decide, we have compiled a list of the most popular social media networks, giving you the information you need to make your all important decision!


Facebook is the biggest social media network with an estimated 665 million active users each day, generating up to 645 million local business page views per week. The audience on Facebook is too large to ignore but it’s not just the huge user-base that makes it so desirable to be on. With Facebook Audience Insights, you can get information about your followers such as demographics, what their interests are and what their behaviour is. You can also create targeted adverts that let you advertise to a specific, targeted audience to increase the odds of creating a conversion. Remember to be engaging and post interesting content, not just promotional information.


Twitter is great for communication, with more than 320 million active users; it’s a hub of people constantly talking to each other and you need to get involved! You are limited to what you can say on Twitter, with their 140 character limit but use those characters wisely and it’s a great source to market your business. It’s also the perfect platform to handle your customer service, by maintaining your Twitter presence, customers active on the platform will find you to express concerns or share their praise.


Pinterest is focused on visuals. Users create digital bulletin boards where they can display content they like in the form of photos and videos. Although it is a low-maintenance social network in terms of post frequency, it does take time to keep your boards organised and search-friendly. Pinterest certainly isn’t for everyone as it is a fairly niche network compared to Facebook and Twitter. If your target audience is women (80% on Pinterest) between the ages of 25-45 with interests such as DIY projects, fashion, beauty, photography and food… Pinterest might be the platform for you!


Similar to Pinterest, Instagram is also a visual social media platform based entirely on photo and video posts. What makes Instagram different to other photo-sharing programs is that it’s a downloadable app for your smartphone which means you’re going to need an iPhone or another smartphone to use this social network. As with Pinterest, depending on what industry you’re in, it may not be the best fit for your business but if your target audience is women (70% on Instagram) between the ages of 18-35, you may want to consider adding Instagram to your list of social networks.