In 2016, the number of active mobile phones in the world surpassed the number of people in the world. This means that most people have a mobile device, and some people will have more than one. While phones were once used exclusively for making phone calls and, later, sending and receiving messages, most people will now use their phone for apps first. Phones are now more like little computers, and apps are the only way to make these computers functional, so it makes sense that more and more apps are being released every day.
For companies, this offers an irresistible opportunity to reach more customers and generate more income or enquiries. Get it right, and your app could go viral and users will discover your company through this relatively new marketing medium. Get it wrong, and you could end up investing a lot of money into a project that never gets off the ground. The type of app you build will depend on your industry, target audience and objectives. Understanding all three of these objectives will be essential to ensuring that your app is a success. However, if you’re struggling to convince key stakeholders that an app could be beneficial, it helps to be able to sell the benefits. Here are five ways developing an app for your business could help to boost sales, give you free marketing and ultimately grow your business.
Starting and establishing a new business is no easy task. From processing required documents, acquiring licenses, forging partnerships, product development and employee management, there are simply too many boxes to tick off before successfully launching a business.
Naturally, these tasks would take a large chunk out of your time. However, most of these are just done at the start of setting up the business.
If you are like me, you have given your all to your manuscript and you can’t wait to see it in print. On every future author’s lips is, ‘to find a publisher or to self-publish, that is the question?’ Finding the right agent/publisher takes time and often they are only interested in authors who have proven themselves in the market or people with a massive social network. There are also many self-published books that just don’t look professional and they would never stand up against published books in the bookstore and you don’t want that for your creation either, right?
I couldn’t wait for my work to be in print so that I could get on with the rest of my life, so I decided to self-publish, but discovered it is a challenging and character building journey. There are many sharks out there looking to relieve the unsuspecting, naïve self-publisher of LOTS of money, promising to take the strain and make you into the next JK Rowling. Beware.
I’m often asked if it’s better to dress up or to dress down?
The simple answer is: it’s always better to dress up…… and preferably in layers. Then if you feel over-dressed, you can remove a layer, such as a jacket, which immediately reduces the impact of a ‘complete look’.
There are several other reasons as to why it’s preferable to dress up than down: from the obvious one of creating memorable first impressions to the less obvious one of bumping into someone who could be influential in your next career move. Or your key client dropping in unannounced and who has only ever seen you ‘suited and booted’.
It also shows respect towards others – and a little self-respect does no harm either.
1. Being led by too many opinions
If you own a startup, more than likely you will be given plenty of advice by friends and family or, if you’re proactively seeking out answers, like-minded business people. You need to be wary of being overwhelmed with too many opinions. Listening to too many various opinions can lead to a lot of confusion and indecision. When there are a lot of opinions flying around in your head, you may end up making a split-second decision which can be bad for business.
To help you avoid basic mistakes in your daily dealings, work with someone who you can trust and has had business experience or even consider hiring a consultant to look at your business plan and give you their professional opinions.
2. Underestimating or ignoring the competition
Although you should not obsess over your competition, you also shouldn’t ignore them either. All businesses have competition and if you don’t know why your business is better than your competitors, you’re not going to get ahead of the pack. You need to convey your message properly to customers and learn from, not only your mistakes, but also your competitor’s mistakes. Sometimes the toughest competitor is you.
3. Doing everything yourself
We all know the phrase, ‘If you want something done right, do it yourself’ however, sometimes we don’t give anyone else a chance to prove themselves. The sooner you learn to let go of some of the work and delegate efficiently, the better it will be for your business and mental health!
As tempting as it is to do your design work, finance and administrative work by yourself, it may not be the best use of your time and there may be someone out there better at some of the jobs than you. (Sorry!)
Being an entrepreneur is one big learning curve, just remember when you make a mistake, learn from it, and don’t dwell on it!
This guest post was written by Sarah from Drones On Demand who specalise in drone survey services.