We all know that we need to recycle as much as we can to reduce the strain already on the environment. According to the UK government and their latest statistics, we generated 202.8 million tonnes of total waste in 2014. When a small car weighs 1 ton this seems like a staggering amount. As a business owner it’s important to take some responsibility for the waste your business produces which can seem difficult, time consuming and another thing for the to do list. It’s important that business owners see the value in recycling, not just for the planet but for the potentially cost saving benefit.
In 2016, the number of active mobile phones in the world surpassed the number of people in the world. This means that most people have a mobile device, and some people will have more than one. While phones were once used exclusively for making phone calls and, later, sending and receiving messages, most people will now use their phone for apps first. Phones are now more like little computers, and apps are the only way to make these computers functional, so it makes sense that more and more apps are being released every day.
For companies, this offers an irresistible opportunity to reach more customers and generate more income or enquiries. Get it right, and your app could go viral and users will discover your company through this relatively new marketing medium. Get it wrong, and you could end up investing a lot of money into a project that never gets off the ground. The type of app you build will depend on your industry, target audience and objectives. Understanding all three of these objectives will be essential to ensuring that your app is a success. However, if you’re struggling to convince key stakeholders that an app could be beneficial, it helps to be able to sell the benefits. Here are five ways developing an app for your business could help to boost sales, give you free marketing and ultimately grow your business.
Starting and establishing a new business is no easy task. From processing required documents, acquiring licenses, forging partnerships, product development and employee management, there are simply too many boxes to tick off before successfully launching a business.
Naturally, these tasks would take a large chunk out of your time. However, most of these are just done at the start of setting up the business.
If you are like me, you have given your all to your manuscript and you can’t wait to see it in print. On every future author’s lips is, ‘to find a publisher or to self-publish, that is the question?’ Finding the right agent/publisher takes time and often they are only interested in authors who have proven themselves in the market or people with a massive social network. There are also many self-published books that just don’t look professional and they would never stand up against published books in the bookstore and you don’t want that for your creation either, right?
I couldn’t wait for my work to be in print so that I could get on with the rest of my life, so I decided to self-publish, but discovered it is a challenging and character building journey. There are many sharks out there looking to relieve the unsuspecting, naïve self-publisher of LOTS of money, promising to take the strain and make you into the next JK Rowling. Beware.
I’m often asked if it’s better to dress up or to dress down?
The simple answer is: it’s always better to dress up…… and preferably in layers. Then if you feel over-dressed, you can remove a layer, such as a jacket, which immediately reduces the impact of a ‘complete look’.
There are several other reasons as to why it’s preferable to dress up than down: from the obvious one of creating memorable first impressions to the less obvious one of bumping into someone who could be influential in your next career move. Or your key client dropping in unannounced and who has only ever seen you ‘suited and booted’.
It also shows respect towards others – and a little self-respect does no harm either.