Social Media Marketing

Social Media Marketing

Every business needs to be on social media.

No matter how small your company is, a presence on social media platforms such as Twitter or Facebook is paramount.

Social media can help elevate your audience and customer base dramatically, supporting and growing your brand while building relationships with current and new customers. In today’s world, everyone researches products online and seeks recommendations from other consumers, so the best thing for businesses is to have a stand out presence online.

So which platform is best for you? There are plenty of networks for you to choose from, it’s just finding the right one for your brand image.

  • Facebook and Twitter are the best platforms for brand awareness and overall promotion, due to their sizeable and diverse user base.
  • Instagram is perfect for brands that are heavy on images and want to reach out to young adults, such as clothing companies or retailers.
  • Pinterest, again, is great for companies who primarily use images to promote their brand, however is also excellent for companies that sell jewellery or clothes, as Pinterest’s user base is predominantly women.

Whilst there are other social media platforms, these are the top ones you should consider looking at.

Understand your goals when using social media, so understanding where you want to go and what you want to achieve with social media marketing. Do you want to raise awareness of your brand? Are you looking to increase sales? Wanting to build customer loyalty? Pick one or two goals and focus on them.

You don’t want to bombard your followers with constant Tweets or Facebook posts but you do want to post on a regular basis, keeping quality over quantity in mind. Customers shop at small businesses for value, so don’t be afraid to have a personality online and keep sharing things that people will want to come back to you for.

Create your perfect customer and target them on social media. You’re wasting your time if you’re targeting everyone when you only want to aim your products at a specific age range. You need to sit down and create a detailed description of your perfect customer. Include their age, gender, income etc., and once this customer has been created, choose the right message to reach out to them.

Social media is great for checking out the competition and letting you know what works and what doesn’t – after all, they are targeting the same audience so why not learn from their mistakes (or successes)? Pick the top three or four competitors, find out what social networks they are currently active on and study their content. Look at the language they use, who they reference to and ultimately, the engagements they receive based on their social media strategy.

If you would like more information, hints and tips about using social media and you are a member of Passport to Success, then head on over to the ‘PDF Downloads’ page in the Members Area and there you can find lots of useful resources to help you become a ‘Social Media Success Story’!

How to Stay Motivated Every Day in Business

How to Stay Motivated Every Day in Business

Sometimes it can be difficult to have the motivation and drive to get on and do what you need to do for your business every day.

Long after the initial thrill of starting a business and getting everything set up and going, you can get lost in the daily challenges of being an entrepreneur but you need to be able to keep reminding yourself why you wanted to start your own business in the first place, and that’s one of the keys to staying motivated, day in day out.

Here are some tips to keep you moving forward when the going gets tough:

  • Set realistic goals

Don’t set a huge goal which isn’t actually achievable. Start smaller, and aim for goals that are reachable and that you can track so you can see if you’re making any progression. Start off by creating a long term strategy from your business so you can set goals for each section of the company and this can help you focus on what needs to be done to move the business forward and when you achieve any of these goals, celebrate!

  • Set more than one goal

Set personal goals which are outside of your business. Whether that is running a marathon, moving into your perfect house, or just going to a country you’ve always dreamed of seeing! By setting and achieving goals that are unrelated to your company, your confidence and happiness will go up, which will be reflected in how you work and feel in your business.

  • Surround yourself with the right people

“Don’t expect to see positive changes in your life if you surround yourself with negative people”

To be able to work to the best of your ability and stay motivated, you need to be surrounded by likeminded people. Spending time with others who have a positive outlook on life can inspire you and affect your outlook for the better. Just be sure to avoid people who put you down or are generally negative, these are the ones who can drastically change your mood and your attitude in the workplace. It also helps to keep in contact with family and friends on a regular basis, being able to talk about your aspirations and goals can provide support and encouragement which will add to your motivation.

  • Make a list

Lists are a great way to tackle your jobs. Prioritise the tasks you want to do and work your way through them. The more you get a handle on the jobs that need doing, the easier it is to accomplish them. Tackle this list every day and accomplish at least one of your priority tasks each day. You will be amazed at how much you will get done and this will spur you on to get more jobs done, thus increasing your motivation and getting your closer to achieving your overall goals.

Have a go at some of these tips and see if they make a difference to your motivation!

This post was written by Verity from Sol PV your energy saving experts.

How to Juggle Life with a Business & Children

How to Juggle Life with a Business & Children

You may think that one of the most difficult and rewarding jobs is being an entrepreneur, but some might argue that being a parent tops it.

When you’re both a mother and a business owner, things can feel never-ending and you may find yourself short on time in both your work life and your home life which can leave you feeling guilty and frustrated.

In this blog we’re going to give all you working mums out there some top tips on how to juggle your working and home life and how to make the best out of your busy situation!

• Wherever possible, avoid multitasking. Try and focus on one thing at a time so when you get home, and you’re trying to help your son or daughter do their homework, put your phone away and let them know that they have your full attention for an hour.

• Build a community! When you have children, make sure you have a group of people you can trust and that will support you. You are certainly not the only one who is living life both as an entrepreneur and a parent so start building relationships with these people so when the time comes and you do need a helping hand, there are plenty of people to reach out to.

• Plan ahead and be organised, at home and at work. Although you never know what the day ahead will be like, planning will always benefit you. Start every day with a list of the jobs you need to complete whether it be, calling a contact you met at networking last week or remembering that you need to take your little one to football practice. Be aware of what is going on each day so you can be prepared for any changes.

• Focus on what’s important. Always remember that your work will never be as important as your children so when they’re crying in the middle of the night, don’t moan about how tired you’re going to be for work in a few hours, treasure what you have in front of you!

If you have any advice you feel would help other working mothers, feel free to share it on our Facebook page, Ladies 4 Networking and also Tweet us at @L4N_UK.

Business Networking Groups Forge New Relationship

Business Networking Groups Forge New Relationship

Exciting new developments in the works ladies!

A new partnership has been forged between two of Yorkshire’s fastest growing business networking organisations to offer a wider range of benefits to their members, Yorkshire Enterprise Network, one of the county’s biggest networking groups and us, L4N UK!

By joining up with YEN we are undergoing major growth and have extended our services, introducing new membership packages.

The new scheme will give businesses instant access to a broad range of benefits, ranging from online promotion, directory listings and access to business advice, events, sponsorship opportunities and tenders – including the unique L4N UK Passport to Success online resource, helping businesses to grow and increase profits.

YEN Director Sheraz Malik said: “We were in the process of putting together our new membership packages when I was introduced to the L4N UK directors and it was soon evident that our two organisations had a similar ethos and we’re moving in the same direction – so it made sense to collaborate and bring even more businesses together.

“We already have quite a good gender balance at our meetings, but we have been looking at ways of improving this even further and ensuring that our events are equally attractive to men and women. Although the joint membership will be only be available to women, there will be benefits for everyone, as all our members will have access to a wider audience and a broader range of businesses at our monthly meetings and online.”

L4N UK Director Judith Wright said: “Our group is dedicated to providing opportunities for women in business to network, gain support and confidence, learn new skills and develop collaborative associations with other women in business.

“There’s no denying that men and women network differently. Women like to build relationships first and the feedback we’ve had over the years is that they often feel more confident in a women-only networking environment when first starting out or returning to business after a period away.

“This new relationship will mean that our members can progress into mainstream networking, on a level playing field, building on the confidence they have gained and building on the skills they have learned with L4N.”

For further information visit or email [email protected]

This is a great step forward for both L4N UK and YEN and we hope you can all join us for this journey!

Four Skills that Smart Women Leaders Exhibit

Four Skills that Smart Women Leaders Exhibit

In business, women often bring a different set of leadership traits to the table than their male counterparts. These are considered more ‘feminine’ traits, such as collaboration, empathy, patience, and humility. Not all women leaders possess these traits and some women actually possess more stereotypical ‘masculine’ traits, such as strength and competitiveness.

At present, research suggests that, in a work environment, employee engagement is a concern. One of the major reasons that employees are disengaged is because they have poor relationships with their bosses. Utilising the woman-side of leadership just might help to improve these relationships.

Here are four skills that smart leaders exhibit and can improve employee productivity and contentment in the workplace.

1. Model Mutual Respect with Employees

Women often enjoy connecting and sharing and they have the ability to build meaningful relationships with others. This is especially helpful when building a team culture with employees. Demonstrating an honest level of respect for those with whom you work can go a long way in making employees feel that they are a meaningful part of the workforce.
Smart female leaders are able to genuinely demonstrate the respect for others that they expect for themselves. This is a feminine trait that some men also exhibit, but in a work environment where collaboration is often required, being able to respect one another is essential.

2. Listen Well

We have two ears and one mouth for a reason. You should spend twice as much time listening as you do speaking. Women leaders can use their conversation skills to elicit from their employees what is on their minds. Women tend to be more discussion oriented; men more action oriented. Listening to concerns of the workforce allows leaders to make more informed decisions and allows employees to have their voices heard, and thus opportunities for innovation will not fall between the cracks.

3. Embrace Passion for Their Work

Often, women have a propensity to identify a passion and follow where it leads. If they are going to become heavily involved in a project, they want their energy spent on making a meaningful difference. Women are more likely to exhibit passion for their work, or a project, or a team activity. Embracing such a positive energy can inspire others.

4. Opportunity Driven

Looking for the opportunities available from a glass half full perspective is going to produce more positive choices. But, when considering opportunities, the masculine traits of competition and striving to win can be important in a cut-throat business environment and cannot be discounted. However, the feminine trait of building strong relationships and collaboration makes teams run smoothly, and provides a more comfortable work environment. Blending these ‘masculine’ and ‘feminine’ traits will create the best outcomes.

According to research, women seem to feel a need to prove themselves. Women often state: “In order to get the same recognition and rewards, I need to do twice as much, never make a mistake and constantly demonstrate my competence.” Yet, in a business environment, where the style of leadership is more transformational than transactional, the feminine skills that many women bring to the table are highly valuable to the company’s well-being.

Expanding the number of women in leadership roles can only help to meet the diverse needs of a diverse culture.

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