5 Reasons Why You Should Be Tweeting

5 Reasons Why You Should Be Tweeting

If you’re not on Twitter, you’re definitely missing out! There are many reasons why you and your business should be on one of the most popular social networks.

5 reasons why you should be on Twitter

1. You can connect with your customers. This is one of the main reasons why you should be using Twitter for your business. You can personally talk to customers (or potential customers), create a relationship with consumers and keep tabs on what people are saying about your product and/or service.

2. It’s free marketing! Surely this is reason enough to set up your account right now. You don’t have to pay to be part of the Twitterverse and you can market your product and/or services to your hearts content with the safe knowledge you’re not spending any money.

It’s All About Juggling

It’s All About Juggling

“Imagine life as a game in which you are juggling some five balls in the air. You name them — work, family, health, friends and spirit and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls — family, health, friends, and spirit — are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same. You must understand that and strive for balance in your life.”

Brian Dyson, former vice chairman and COO of Coca-Cola

Do One Thing Every Day That Scares You

Do One Thing Every Day That Scares You

“Do one thing every day that scares you.”
Anna Eleanor Roosevelt

This quote from the longest-serving First Lady of the United States (b.1894 – d.1962) appeals to me. I’m assuming she isn’t talking about looking at the magnifying side of your vanity mirror, first thing in the morning – although, in my case, it is increasingly terrifying, but more about pushing out of your comfort zone as a matter of form.

Many people have a comfort zone which is cosily small. We are creatures of habit, after all. We may not have approached the time when we would admit to having a favourite chair, but we probably do favour a particular side of the dining table, a preferred spot on the sofa, and like our pillows to be a certain height and width. We know what foods we like, what drinks we can drink with impunity, and which ones we have to avoid before memories of teenage experimentation come back to haunt us. The average Brit has a recipe repertoire of 4.5 dishes – disturbingly limited given the quantity of recipe books available and our collective love for master chefs. If 14.5 million of us sat down to watch the Great British Bake Off finale, then why do we still feel accomplished about turning out our tried and tested Victoria sponge cakes?

Getting The Balance Right

Getting The Balance Right

“Women in particular need to keep an eye on their physical and mental health, because if we’re scurrying to and from appointments and errands, we don’t have a lot of time to take care of ourselves. We need to do a better job of putting ourselves higher on our own ‘to do’ list.” ―First Lady Michelle Obama

Last week I finally made it to a Pilates class. When I say ‘made it’, it was not without a huge amount of planning and luck. My gym has a ‘first come, first served’ policy on booking into classes and somehow I am never first. Or even last. I am always on the waiting list for a call that never comes unless the roads are blocked with a foot of snow, or there has been a ‘flu epidemic that has taken down 20% of the population. Luckily last week there was a heat wave, and the weekly regulars seem to vote, en masse to enjoy the sun in person, not through the window of the gym’s sweltering studio. As usual, I was the un-coordinated one who failed to get my arms swinging in opposite directions in the warm-up and the only one who couldn’t lift her shoulders off the mat in the sit-up section. Still, I don’t get to the gym very often, and I was very, very good at the lying on the floor and breathing bits.

What Social Media Should You Use For Your Business To Target Everyone?

What Social Media Should You Use For Your Business To Target Everyone?

There are many social media networks for you to choose from but picking the right one for your business can prove to be a challenge.

To help you decide, we have compiled a list of the most popular social media networks, giving you the information you need to make your all important decision!

Facebook

Facebook is the biggest social media network with an estimated 665 million active users each day, generating up to 645 million local business page views per week. The audience on Facebook is too large to ignore but it’s not just the huge user-base that makes it so desirable to be on. With Facebook Audience Insights, you can get information about your followers such as demographics, what their interests are and what their behaviour is. You can also create targeted adverts that let you advertise to a specific, targeted audience to increase the odds of creating a conversion. Remember to be engaging and post interesting content, not just promotional information.

Twitter

Twitter is great for communication, with more than 320 million active users; it’s a hub of people constantly talking to each other and you need to get involved! You are limited to what you can say on Twitter, with their 140 character limit but use those characters wisely and it’s a great source to market your business. It’s also the perfect platform to handle your customer service, by maintaining your Twitter presence, customers active on the platform will find you to express concerns or share their praise.

Pinterest

Pinterest is focused on visuals. Users create digital bulletin boards where they can display content they like in the form of photos and videos. Although it is a low-maintenance social network in terms of post frequency, it does take time to keep your boards organised and search-friendly. Pinterest certainly isn’t for everyone as it is a fairly niche network compared to Facebook and Twitter. If your target audience is women (80% on Pinterest) between the ages of 25-45 with interests such as DIY projects, fashion, beauty, photography and food… Pinterest might be the platform for you!

Instagram

Similar to Pinterest, Instagram is also a visual social media platform based entirely on photo and video posts. What makes Instagram different to other photo-sharing programs is that it’s a downloadable app for your smartphone which means you’re going to need an iPhone or another smartphone to use this social network. As with Pinterest, depending on what industry you’re in, it may not be the best fit for your business but if your target audience is women (70% on Instagram) between the ages of 18-35, you may want to consider adding Instagram to your list of social networks.

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