It’s come round to that time of year again, where the itchy jumpers are out and mince pies are in high demand, that’s right, Christmas is here and the build-up to the festive day will always be manic!
You may feel run off your feet during the season but this doesn’t mean your marketing has to suffer. Here are 3 top tips to keep your email marketing merry and bright!
1. Make sure your subject line is a cracker!
It’s always important to give your email a suitable subject line, one that will entice your recipients into reading the email rather than deleting it straight away! Stick to the rules below to avoid the recycle bin:
• No typos or spelling mistakes
• Nothing salesy or spammy
• Use different subject lines
• Keep it short – 50 characters or fewer
• Make it personal
Be original, on-brand and enticing!
2. Be ready for mobile
More than half of emails are opened and read on mobile devices every day that means if you are neglecting your mobile optimisation, you might be missing out on some potential clients. So, remember to focus some attention on how your email looks on smartphones and on tablets, the best way to see how it looks is to send a test to yourself and open it on your device.
3. This is Christmas, right?
What’s a better way to get you into a festive mood than to pop some traditional Christmas related touches to your emails! Think a Santa hat on your logo or snowflakes to the background of your emails… Keep it simple, keep it tasteful and remember, not everyone celebrates the holiday so steer away from an in-your-face grotto like setting.
We hope this Christmas themed blog post will help you bring joy and happiness with all your email marketing! (Remember, the first two tips apply all year round!)