Christmas Email Marketing Tips

Christmas Email Marketing Tips

It’s come round to that time of year again, where the itchy jumpers are out and mince pies are in high demand, that’s right, Christmas is here and the build-up to the festive day will always be manic!

You may feel run off your feet during the season but this doesn’t mean your marketing has to suffer. Here are 3 top tips to keep your email marketing merry and bright!

1. Make sure your subject line is a cracker!

It’s always important to give your email a suitable subject line, one that will entice your recipients into reading the email rather than deleting it straight away! Stick to the rules below to avoid the recycle bin:

• No typos or spelling mistakes
• Nothing salesy or spammy
• Use different subject lines
• Keep it short – 50 characters or fewer
• Make it personal

Be original, on-brand and enticing!

2. Be ready for mobile

More than half of emails are opened and read on mobile devices every day that means if you are neglecting your mobile optimisation, you might be missing out on some potential clients. So, remember to focus some attention on how your email looks on smartphones and on tablets, the best way to see how it looks is to send a test to yourself and open it on your device.

3. This is Christmas, right?

What’s a better way to get you into a festive mood than to pop some traditional Christmas related touches to your emails! Think a Santa hat on your logo or snowflakes to the background of your emails… Keep it simple, keep it tasteful and remember, not everyone celebrates the holiday so steer away from an in-your-face grotto like setting.

We hope this Christmas themed blog post will help you bring joy and happiness with all your email marketing! (Remember, the first two tips apply all year round!)

Body Language

Body Language

Most of the time, body language speaks louder than words. When you’re in an important meeting or chatting with someone at a networking event, knowing what certain expressions mean will help you decide what you’re next move is.

Here are some tactics for reading people’s body language:

1. If someone’s voice goes up or down in vocal range, they’re likely interested

Your vocal range shows your interest, without your control. With women, their voices will reach a bit higher if they’re interested whereas men drop theirs an octave.

2. If they mirror your body language, the conversation is probably going well

When two people are getting along, their movements and postures will mirror each other’s and this is because, when we feel a connection, we automatically mirror the other person.

3. There are common signs that the person you’re speaking to may be feeling defensive

• Facial expressions are minimal
• Body is physically turned away from you
• Arms are crossed in front of the body
• Eyes maintain little contact

If you notice any of these tell-tale signs, this could mean that the person may not want to listen to you.

4. Don’t get confused between lying and nervousness

There are typical signs to whether a person is lying to you or not. For example, if their eyes maintain little or no eye contact, hand or fingers are placed in front of his or her mouth, the person goes red in the face or neck or maybe their voice changes in pitch.

These are all signs that the person you’re talking to may be lying to you. However, everyone is different and if you do spot one of these common non-verbal signs of lying, don’t necessarily jump to conclusions, as the person may be just nervous.

5. Reaching an agreement

To try and reach an agreement, parties send out early engagement signals such as smiling, nodding, open gestures, etc., when they begin a negotiation. The positive result is usually the same, whether the body language was a strategic decision or was made as an unconscious reaction.

Everyone is different and one size definitely doesn’t fit all so remember that some signs and signals made by certain people could have a different meaning to what you would normally think, but by further questioning and getting to know the person better, you will learn more about what their signals mean!

Social Media Marketing

Social Media Marketing

Every business needs to be on social media.

No matter how small your company is, a presence on social media platforms such as Twitter or Facebook is paramount.

Social media can help elevate your audience and customer base dramatically, supporting and growing your brand while building relationships with current and new customers. In today’s world, everyone researches products online and seeks recommendations from other consumers, so the best thing for businesses is to have a stand out presence online.

So which platform is best for you? There are plenty of networks for you to choose from, it’s just finding the right one for your brand image.

  • Facebook and Twitter are the best platforms for brand awareness and overall promotion, due to their sizeable and diverse user base.
  • Instagram is perfect for brands that are heavy on images and want to reach out to young adults, such as clothing companies or retailers.
  • Pinterest, again, is great for companies who primarily use images to promote their brand, however is also excellent for companies that sell jewellery or clothes, as Pinterest’s user base is predominantly women.

Whilst there are other social media platforms, these are the top ones you should consider looking at.

Understand your goals when using social media, so understanding where you want to go and what you want to achieve with social media marketing. Do you want to raise awareness of your brand? Are you looking to increase sales? Wanting to build customer loyalty? Pick one or two goals and focus on them.

You don’t want to bombard your followers with constant Tweets or Facebook posts but you do want to post on a regular basis, keeping quality over quantity in mind. Customers shop at small businesses for value, so don’t be afraid to have a personality online and keep sharing things that people will want to come back to you for.

Create your perfect customer and target them on social media. You’re wasting your time if you’re targeting everyone when you only want to aim your products at a specific age range. You need to sit down and create a detailed description of your perfect customer. Include their age, gender, income etc., and once this customer has been created, choose the right message to reach out to them.

Social media is great for checking out the competition and letting you know what works and what doesn’t – after all, they are targeting the same audience so why not learn from their mistakes (or successes)? Pick the top three or four competitors, find out what social networks they are currently active on and study their content. Look at the language they use, who they reference to and ultimately, the engagements they receive based on their social media strategy.

If you would like more information, hints and tips about using social media and you are a member of Passport to Success, then head on over to the ‘PDF Downloads’ page in the Members Area and there you can find lots of useful resources to help you become a ‘Social Media Success Story’!

Guest Blog: Time to Power through Procrastination!

Guest Blog: Time to Power through Procrastination!

Last week I was speaking to a group of ladies about the ‘P’ word – procrastination, I’m sure you would have experienced it at some point, it’s when everything other than what you need to do becomes incredibly urgent, often hours can be spent updating your friends list on Facebook or searching for new contacts on LinkedIn, or you may have it extremely bad and start to clear out your office, your loft or kitchen cupboards!

What became really obvious is that we all do it from time to time in every aspect of our lives, but that it can be quite frustrating, even stressful, because not only are you avoiding what you need to do, but often that ‘thing’ can grow and become bigger the more you put it off, making it less likely that you will tackle it, even though you know you need to.

So how can we move from procrastinating to pro-activating?

First of all, in my experience overwhelm fuels procrastination, it seems that the more we have to do the less we may feel like doing it, it becomes so much, so big, that actually doing anything is far more attractive than what we have to do. I’m a great lover of lists so I find that a great start is to do a brain dump, get everything that is in your head out and on a piece of paper to start to regain some control (there is a great free guide on Time to Motivate You page on my website which may help).

Secondly, the other major factor is that our batteries maybe flat.  When was the last time you had some time for yourself? If you are feeling really flat and you don’t have the energy to really kick those tasks to touch, take some time out and do something for you that you know you would find recharging, it can work wonders! Also make sure that you commit to doing it regularly too so that you reduce the risk of it happening again.

Thirdly, commit to be disciplined! Look at your brain dump and decide what needs to be done today, allocate time for each task, then go for it! Even use a timer! Ignore the chatter in your head trying to persuade you otherwise and see it as a challenge to get whatever it is done in the time you’ve set yourself. It’s also useful to shut down all distractions (email, social media, phone etc) until you have done what you need to do.

Finally, when you’ve done what you need to do, go give yourself a reward, do something that you really enjoy. I use this style of motivator regularly, there’s nothing like having something nice to look forward to to help motivate you to get those other tasks out of the way!

Often at this time of year we find ourselves procrastinating more as the days can often be darker and gloomier, but for many it’s actually a very busy time, especially with the run up to Christmas. So this year, if you start to feel that way, have these simple steps to hand and get yourself pro-activating quickly and easily so at least you have more time to enjoy yourself!

Andrea Morrison is author of The Feel Good Factor in 30 days and is a Personal Coach & Speaker (andreamorrison.co.uk) specialising in building a more confident, balanced & motivated YOU!

If you’re interested in being a guest blogger for L4N UK, please email [email protected]

How to Stay Motivated Every Day in Business

How to Stay Motivated Every Day in Business

Sometimes it can be difficult to have the motivation and drive to get on and do what you need to do for your business every day.

Long after the initial thrill of starting a business and getting everything set up and going, you can get lost in the daily challenges of being an entrepreneur but you need to be able to keep reminding yourself why you wanted to start your own business in the first place, and that’s one of the keys to staying motivated, day in day out.

Here are some tips to keep you moving forward when the going gets tough:

  • Set realistic goals

Don’t set a huge goal which isn’t actually achievable. Start smaller, and aim for goals that are reachable and that you can track so you can see if you’re making any progression. Start off by creating a long term strategy from your business so you can set goals for each section of the company and this can help you focus on what needs to be done to move the business forward and when you achieve any of these goals, celebrate!

  • Set more than one goal

Set personal goals which are outside of your business. Whether that is running a marathon, moving into your perfect house, or just going to a country you’ve always dreamed of seeing! By setting and achieving goals that are unrelated to your company, your confidence and happiness will go up, which will be reflected in how you work and feel in your business.

  • Surround yourself with the right people

“Don’t expect to see positive changes in your life if you surround yourself with negative people”

To be able to work to the best of your ability and stay motivated, you need to be surrounded by likeminded people. Spending time with others who have a positive outlook on life can inspire you and affect your outlook for the better. Just be sure to avoid people who put you down or are generally negative, these are the ones who can drastically change your mood and your attitude in the workplace. It also helps to keep in contact with family and friends on a regular basis, being able to talk about your aspirations and goals can provide support and encouragement which will add to your motivation.

  • Make a list

Lists are a great way to tackle your jobs. Prioritise the tasks you want to do and work your way through them. The more you get a handle on the jobs that need doing, the easier it is to accomplish them. Tackle this list every day and accomplish at least one of your priority tasks each day. You will be amazed at how much you will get done and this will spur you on to get more jobs done, thus increasing your motivation and getting your closer to achieving your overall goals.

Have a go at some of these tips and see if they make a difference to your motivation!

This post was written by Verity from Sol PV your energy saving experts.

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