Tactics To Drive Traffic To Your Content Marketing Campaigns For 2019
You want to start 2019 off right and the best way to do it is by looking at your content marketing. Are you finding that though you’re posting frequently, your content is being drowned by everyone else’s surrounding noise? It can be difficult getting people to even begin reading your content, let alone trying to keep them around.
But fortunately, there are some areas that are looking to take off in 2019 that could really give you that little extra helping hand to ensure that your content marketing campaigns are generating the interest and recognition they deserve.
- Source ideas from other online learning platforms
Content is king. But the king must be someone or something people like before gaining interest.
You need to ensure that the content you create is something that your target audience is actually going to want to read. Now the real question is, how do you know what your audience will like? And it’s simple, look at where they are willing to invest money to learn about their area of interest.
There are numerous platforms that you can find throughout the web that provide great learning content that your audience will be interested in. You need to monitor specific keywords on social media and across the web and ensure that the content created is focused around these keywords.
- Collaborate with micro-influencers
Influencer marketing isn’t new, in fact, nowadays it seems that everyone wants to be an influencer. However, whilst brands are aiming for the huge influencers who have hundreds of thousands or even millions of followers, a hefty price can come alongside using them. What a lot of smaller businesses are now doing is looking to collaborating with nano and micro-influencers.
One of the benefits with working with the smaller influencers is that they actually receive a much higher engagement rate than the larger ones meaning that they’re more likely to reach out to their audience who are interested in your product or service and the price will be considerably less.
It’s best to try and connect with these smaller influencers and find interesting ways to collaborate with them. This will lead to your content marketing campaign gaining the visibility and exposure you need.
- Get your employees in on the effort
Employee advocacy is a rare gem that every content marketer should hold dear. The main reason for this is that the typical viewer is much more likely to be more engaged with content that was created by a human rather than a business.
In a recent study, 76% of participants found that content shared by other consumers is much more honest than those shared by brands, so employee advocacy marketing can be extremely powerful. But you need to let your employees know which content they should be sharing to ensure that you’re reaching the right market.
The best thing to do is be up-front with your employees and let them know about the content marketing strategy and the content that will be written and the platforms you think they should explore.
Trying each of these different tactics can and will make a huge difference to your content marketing campaigns. Whilst we’re just at the beginning of the year, there’s nothing wrong with trying something new to help improve your traffic and conversions.